Craig Davies, Author at Fairspin Casino
Craig Davies is one of the most prolific and consistently published journalists working in the iGaming industry today, with a career in specialist media that spans well over a decade. Having contributed more than 8,200 articles to the SBC Media network, his body of work covers the full breadth of the online gaming and casino sector, from regulatory shifts in established European markets to the rapid commercial development of iGaming across Africa and Latin America.
Background and Professional Experience
Craig graduated from the University of Central Lancashire in 2010 with a Bachelor of Arts in Sports Journalism. He began his career in print journalism the following year, working as a reporter at the Tameside Reporter before moving into freelance work across online editorial and copywriting roles.
After two years travelling internationally, Craig returned to the UK and joined SBC Global in September 2017 as a staff journalist, initially covering news across the SBC News and CasinoBeats properties. Over the following years, he progressed through the editorial structure: serving as News Editor, then taking on the role of Editor at CasinoBeats (now rebranded as iGaming Expert), a position he held for three years. In late 2023, Craig was promoted to Senior Media Manager at SBC, where he now heads the media team and continues to write substantive editorial content for iGaming Expert as part of the wider SBC News Network.
His day-to-day work involves direct engagement with operators, platform providers, technology suppliers and regulatory bodies. This is not desk research. Craig regularly conducts one-to-one interviews with chief executives and senior leadership across the industry, including figures from companies such as Playson, LuckyStreak, BetGames, Slotegrator, EveryMatrix and Atlaslive. He is also a regular contributor to the Supplier Supplement series on SBC News, a weekly editorial feature that analyses supplier commentary and contextualises it within the broader iGaming conversation.
Areas of Specialisation
Craig’s editorial focus is deliberately broad, which reflects both the scope of modern iGaming and the demands of covering an industry in a constant state of regulatory and technological change. His core areas of expertise include:
Live dealer gaming and casino technology — Craig has tracked the live casino segment from its early growth through to its current dominance, covering platform developments, studio expansion and the evolving relationship between operators and B2B suppliers.
Regulatory frameworks and compliance — He covers licensing developments across multiple jurisdictions, including the UK, Malta, the Netherlands, Germany and emerging regulated markets such as Brazil and Finland. His reporting takes a practical angle, focusing on what regulatory change means operationally for market participants.
Emerging markets — Craig has written extensively on iGaming’s commercial expansion into Africa and Latin America, covering both the commercial opportunity and the responsible gambling challenges these regions present.
Platform technology and AI — He regularly covers advances in platform infrastructure, AI-driven personalisation, fraud prevention and bonus management tools, with direct input from the technical and commercial teams building these products.
Responsible gambling — Across hundreds of published pieces, Craig has reported on responsible gambling frameworks, operator obligations, tools and interventions, approaching this not as a peripheral topic but as a central pillar of sustainable industry practice.
Editorial Independence and Editorial Standards
Craig’s work is produced under the editorial framework of SBC Media, a B2B media company that operates independently from the commercial interests of the companies it covers. All interviews, features and news articles published under Craig’s byline reflect his independent editorial judgement. Commercial relationships between SBC Media and industry clients do not influence the framing, conclusions or editorial direction of his journalism.
Where Craig conducts an interview with a company that holds a commercial relationship with SBC Media, this is standard practice in specialist B2B media. The editorial content produced remains separate from any commercial arrangement, and Craig does not receive direction from sponsors or advertisers regarding the coverage of their organisations or competitors.
Craig does not accept undisclosed gifts, press trips or financial consideration from the companies he covers. His editorial decisions, including which stories to pursue, which sources to consult and how findings are framed, are made independently.
Verified Profiles and Published Work
Craig’s articles are published under a verified byline across iGaming Expert and the wider SBC Media network. His authorship profile at CasinoBeats documents more than 8,200 published pieces dating back to 2017, representing one of the largest verified editorial archives in iGaming media. His profile is listed on Muck Rack, a verified journalist database used by PR and communications professionals across the industry, confirming his standing as an active and verifiable media professional.
He is based in Hyde, Greater Manchester, and covers iGaming news with a global remit.
LinkedIn: linkedin.com/in/craigjamesdavies Twitter/X: @cjdavies5
Get in Touch
Craig is open to interview requests, editorial pitches and press enquiries from operators, suppliers, trade associations and regulatory bodies working within the iGaming sector.
For editorial enquiries related to iGaming Expert or the SBC Media network, Craig can be reached via the SBC Media editorial team at [email protected], or directly through his LinkedIn profile linked above.
Press materials, product launches, executive interview requests and event coverage enquiries are welcome. Craig gives priority to stories with a clear news angle, original data, or material that sheds light on an issue of genuine relevance to iGaming operators, suppliers or regulators.